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Home Security - Is Amazon Sneaking In The Back Door?

Published: Wed, 26 Aug 2015

Amazon has been notably absent from home security, and the smarthome in general. But with their release of Echo, speculation began to emerge about their strategy for in-home products. Amazon has been very selective in the past when it comes to releasing hardware themselves, as it puts them in the awkward position of competing with the vendors who list on their site. There have been some exceptions, such as the Kindle and the Fire phone, but one could argue that some of these experiences should only serve to enhance Amazon's hesitancy in this area.  Amazon has been notably absent from home security, and the smarthome in general. But with their release of Echo, speculation began to emerge about their strategy for in-home products. Amazon has been very selective in the past when it comes to releasing hardware themselves, as it puts them in the awkward position of competing with the vendors who list on their site. There have been some exceptions, such as the Kindle and the Fire phone, but one could argue that some of these experiences should only serve to enhance Amazon's hesitancy in this area. In light of Google's Brilla and Apple's HomeKit, this is certainly a unique approach to creating a common platform for the home, with Echo likely emerging as Amazon's cornerstone to its Internet of Things strategy. What's interesting is that Amazon is approaching this platform approach with what looks like a lighter touch. They are not necessarily looking to become the primary hub for your security system, for example. They just want to complement whatever system you have with in-home voice control, whereas you would continue to use the vendor's portal for any other activity on the system. With this simpler, less invasive approach, it might turn out to be less intimidating and more approachable for the average user than trying to port your entire experience onto a new platform like HomeKit or Brilla/Weave.

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